Milestone Beverages is an independent brand builder and incubator, with a proven capability to develop wines and spirits that celebrate diverse tastes. We are passionate about what we do and create quality brands which can take prime positions in the Asia-Pacific marketplace.

Founded by Joe Milner in 2015, the vision was to take his 15+ years of experience with the biggest names in the industry to develop his own customer-centric wine and spirit brands, sourced from some of the most prominent regions and suppliers across the globe.

Milestone Beverages works with contract manufacturers, bulk suppliers and marketing agencies to create value and niche market brands, focused strongly on the Asia-Pacific market but developed with global aspirations in mind. With a distribution network of over 200 points in the region, Milestone Beverages has the ambition to be an industry leader driven by market insight and consumer demand, building customer-centric beverage brands that are accessible to all.